The challenge of featuring highly viewed properties or transportation on broadcast is something we routinely deal with. Most large airlines and transport companies work through well established PR firms and Ad agencies so they'll be clicking on one of the buttons on the previous page. However if you're a small airline or transport firm we'd love to create a sponsored campaign featuring your company.
Lets have a frank discussion about how media is changing and how we can help you navigate this new world.
A great starting place is our recent “White Paper” for ITB or Press and Media Familiarization: New Rules, the World's largest International Travel Show where we regularly present on media and location coverage. Download For Free
We know that at least 62% of people viewing a video go on to complete a booking vs. 38% for pictures alone and considerably less for text only. These are hard numbers to argue against. Yet they only tell part of the story because in order to view the video travellers have to find the video and that's where SEO optimized, media content creation comes in. It takes a lot more than great video to get attention.
See how we took a $14,000 total production budget and turned it into an over $167,000 ad campaign featuring a very small ultralight tour company that is still going strong in Costa Rica generating adverting results worth an average of $340 per month.
How many times have you invited so called “travel journalists” to travel on your airline or stay at your hotel for a promise of “great” coverage? Don't answer that, I know “a lot” and how many times did you get good results, I know that answer as well. The truth is it is virtually impossible to get your airline or hotel to tie into a story that an editor will let pass. More often than not the reply is, “If they want a plug, tell em to call advertising”. One trick we use is to create a “Legitimate Hook or Peg” that the editors can use to tie the story to. If not then we blanket the web with over 100 different video locations in multiple languages. Let us help you create that for you.
We charge a fee for our services. With that fee and our standard terms we are able to enforce a mutually beneficial contract. In other words we don't get paid unless you get results, that's our job and our contract is your guarantee.
Testimonial: “Percy was extremely efficient and obviously knew his craft well. His expertise however went far beyond just another simple video, of which we had many. He helped us set up our entire social media platform and now this is the back bone of our tourism marketing efforts. We bring him back every year with excitement.”
HOT Tips: The most important rules are to get commitments, see and analyze dates of recent work and see an outline “before” they head to your location. Tell them to send you a list of links where their videos can be seen. How many views on their channel. Youtube is good at verifying stats, CNN and iReport are unreliable at best. Check Klout scores.