If you own a TV or computer you've most certainly seen our work, whether it's the evening news, CNN, PBS, Larry King, Jay Leno, CCCTV China, NTV Japan or hundreds of other shows.
As Keynote Speak at the World's Largest Travel Market Show ITB. Percy von Lipinski has been called upon to address areas including Press Fam Management, Social Media for Tourism and Hollywood in your country.
"We've been honored with the industry's highest awards in travel." Lets have a frank discussion about how media is changing and how we can help you navigate this new world. Did you know that Asians are by far the largest users of Social Media. If you are not working with a company to address this market you are losing a huge amount of business and marketing ROI.
A great starting place is our recent “White Paper” for ITB or Press and Media Familiarization: New Rules, the World's largest International Travel Show where we regularly present on media and location coverage. Download For Free
We know that at least 62% of people viewing a video go on to complete a booking vs. 38% for pictures alone and considerably less for text only. These are hard numbers to argue against. Yet they only tell part of the story because in order to view the video travellers have to find the video and that's where SEO optimized, media content creation comes in. It takes a lot more than great video to get attention.
We've worked with many PR and MR firms so we know what you need. We know you have a long list of travel writers, bloggers and probably a Social Media strategy team, but whatever it is you use we know that video is an increasingly important part of that mix. That's what we do and we do it well.
These days anybody can claim to be a “travel journalist”. There is no shortage of these so called “travel journalists” promising amazing coverage on multiple media platforms, most of them with an audience in the teens or hundreds! The truth is that you will not find any reputable media organization willing to take up a Press Fam in return for a story. It's become far too expensive to expect any news organization to travel around the world to your destination in order to cover a broadcast travel story. We'll work with you to create that “hook or peg” that can get your client a broadcast worthy story. We started out at the CNN news room from the inside out producing award winning, massively viewed content. We can help you put together that team whether it's a broadcast story, on line or both.
We charge a fee for our services. With that fee and our standard terms we are able to enforce a mutually beneficial contract. In other words we don't get paid unless you get results, that's our job and our contract is your guarantee.
Ask us how we took a $12,000 total production budget and turned it into an ad campaign worth over $317,000 that is still going strong and still worth over $800 per month ROI.
Testimonial: “Our travel marketing agency has been trying to develop a social media strategy specifically designed for tourism for some time now. We finally brought in The Travel Media Group with Mr. Lipinski and all I can say is I wish we had started this sooner. Percy is a our "go to" media person for all social and broadcast media content with outstanding results. I have no hesitation in recommending his services to any M.R. or P.R. firm looking to book an effective tourism campaign using the very latest in media assets.”
HOT Tips: The most important rules are to get Press Fam commitments, see and analyze dates of recent work and see an outline “before” they head to your location. Tell them to send you a list of links where their videos can be seen. How many views on their channel. Youtube is good at verifying stats, CNN and iReport are unreliable at best. Check Klout scores.