If you own a TV or computer you've most certainly seen our work, whether it's the evening news, CNN, PBS, Larry King, Jay Leno, CCCTV China, NTV Japan or hundreds of other shows.
As Keynote Speak at the World's Largest Travel Market Show ITB. Percy von Lipinski has been called upon to address areas including Press Fam Management, Social Media for Tourism and Hollywood in your country.
"We've been honored with the industry's highest awards in travel." Lets have a frank discussion about how media is changing and how we can help you navigate this new world. Did you know that Asians are by far the largest users of Social Media. If you are not working with a company to address this market you are losing a huge amount of business and marketing ROI.
A great starting place is our recent “White Paper” for ITB or Press and Media Familiarization: New Rules, the World's largest International Travel Show where we regularly present on media and location coverage. Download For Free
We know that at least 62% of people viewing a video go on to complete a booking vs. 38% for pictures alone and considerably less for text only. These are hard numbers to argue against. Yet they only tell part of the story because in order to view the video travellers have to find the video and that's where SEO optimized, media content creation comes in. It takes a lot more than great video to get attention.
We've worked with many Ad Agencies so we know what you need. We know you have a long list of travel writers, bloggers and probably a Social Media strategy team, but whatever it is you use we know that video is an increasingly important part of that mix. That's what we do and we do it well.
These days anybody can claim to be a “travel journalist”. There is no shortage of these so called “travel journalists” promising amazing coverage on multiple media platforms, most of them with an audience in the teens or hundreds! The truth is that you will not find any reputable media organization willing to take up a Press Fam in return for a story. Have you noticed how increasingly difficult it is to get a video TV news crew to go out and cover your clients' destination or event?
It's not surprising really because of the huge costs involved, coupled with declining revenue at those TV networks. It's not impossible though. It starts with controlling the cost of video production, something that major networks just cannot do because of built in capital costs. We'll work with you to create that “hook or peg” that can get your client a broadcast worthy story. We started out at the CNN news room from the inside out producing award winning, massively viewed content. We can help you put together that team whether it's a broadcast story, on line or both. We specialize in creating compact, superlative laden video news stories.
If you require more of a complete work package then we recommend our services as applied to a PR or MR firm.
We charge a fee for our services. With that fee and our standard terms we are able to enforce a mutually beneficial contract. In other words we don't get paid unless you get results, that's our job and our contract is your guarantee.
Ask us how we took a $12,000 total production budget and turned it into an ad campaign worth over $317,000 that is still going strong and still worth over $800 per month ROI
Testimonial: “Percy is without a doubt the travel video king. His approach went far beyond the professional videos he produced to include proper tagging, titling, and Search Engine Optimization that have now literally blanketed the planet with our exciting destinations. I have no hesitation recommending his media program with Social and Broadcast Media clout.”
HOT Tips: The most important rules are to get commitments, see and analyze dates of recent work and see an outline “before” they head to your location. Tell them to send you a list of links where their videos can be seen. How many views on their channel. Youtube is good at verifying stats, CNN and iReport are unreliable at best. Check Klout scores.